PART ONE: FIRST THINGS FIRST
No Money, No Happiness
Time-Tested Principles
The Natural Function of Money
The Value of Money
Supply and Demand Determines Price
Cash Is Always Better
To Have Wealth Is Wonderful
PART TWO: ON WEALTH
The Key Sources and Minor Formulas of Wealth
The Seven Key Sources:
1. Stealing
2. Begging
3. Politics
4. Real Estate
5. Wisdom
6. Banking
7. Trade
Key Source One: Stealing
Stealing Is Done in Secret
Right-Aged Thieves
The Price of Luxury
Acts of Petty Theft Do Not Attract Attention
The High Interest Trap
Tigers Beget Tigers
Dream Traveling
Wealth Glitters
Dog Eats Dog
The Nearsighted Never Share Their Wealth
Only Fools Rob Themselves
Strengthening a Weak Business
Crooks Never Sleep
Licensed Thieves
Conclusion
Key Source Two: Begging
Well-Dressed Beggars
Beggars Disguised As Priests
Beggars Must Be Well-Mannered
The Needy Are a Gold Mine
The Multiplication of "Bread"
Greedy Royals with Honey Lips
Becoming One with Money
Conclusion
Key Source Three: Politics
The Realistic Are Ambitious
Greedy Eyes Are Blind to Poverty
Officials Protect Other Officials
Assets Greater Than the National Debt
Consciences Appeased by Money
Eating Alone
Wolves in Sheep's Clothing
Lashing Out at the Spirits and at Men
Conclusion
Key Source Four: Land
The King in His Palace, the Peasant in His Hut
Land Provides Financial Security
Land Cannot Be Stretched
Multiplying Land
Farm Land
The Monkey that Fell from the Tree
There Is No Perfect Neighborhood in the World
Conclusion
Key Source Five: Wisdom
The Importance of Being Wise
The Myth of Inherited Intelligence
The Three Levels of Wisdom
1. Knowledge
2. Education
3. Understanding
A Big Leap Backward
The Value of Education
Conclusion
Key Source Six: Banking
Making Money with Money
Borrowing Your Own Money
The Circle of Money
Hiding Money in the Mattress
Killed with Their Own Weapons
Not All Thieves Look Vicious
Exposed Treasures Are Stolen
Know Yourself
Money Has No Smell
Kings Are Expendable
Really Robbing a Bank
Preferred Customers
Paper Money
Untying the Bell from the Tiger's Neck
Conclusion
Key Source Seven: Trade
A Trader Is a Futurologist
Buy Cheap and Sell Dear
Items of First Necessity
Buying on the Left and Selling on the Right
Small Scale Traders Need Cash at Hand
Business Schools Do Not Make Millionaires
Manufacturing Is Expensive
Bypassing Research
Maximizing and Preserving Profits
Suitable Percentages
Thanking the Wrong Saint
Manipulating Investors
Hiking Prices Illegally
Only Fools Fall for Advertisements
The Importance of Pricing
Conclusion
PART THREE: THE MINOR FORMULAS
Minor Formula One: The Pawn Can Kill the King
Minor Formula Two: Raking up Money in the Countryside
Minor Formula Three: The Fly Travels Far on the Horse's Tail
Minor Formula Four: Even Heroes Pawn their Weapons
Minor Formula Five: A Smart Bird Picks the Right Worm
Minor Formula Six: From Zero to Millions
Minor Formula Seven: Fortune Hunting, Nobody Wants To Marry a Beggar
Minor Formula Eight: Turning Poison into Medicine
Minor Formula Nine: Living Off the Sweat of Others
PART FOUR: PUTTING YOUR MIND TO WORK
Food Before Diamonds
There Are Customers Everywhere
One Lamp Lights a Thousand Lamps
The Successful First Store
Renting Things Out
What To Sell
Perennial Buyers
The Value of Money
Doubling Profits
Junk Food Is Cheap To Make
Overstocking
Handle Your Own Money
Parking Space
The Allure of Prohibition
Selling Dream Fortunes
A Heavenly Job
There Is Gold Everywhere
Sheep Are Meant To Be Sheared: Where not to Invest
PART FIVE: CHINESE MILITARY STRATEGY AND WEALTH
Item One: Nobody Is Born a Genius
Item Two: Secret Societies Conquer the World
Item Three: Self-Financing
Item Four: Politics Are Deep and Dangerous
Item Five: Prevention Is Better than Bitter Medicine
Item Six: Fair Play and Profits Do Not Mix
Item Seven: Winners Do Not Need Excuses
Item Eight: The Making of a Successor
Item Nine: Making a Living from Human Suffering
Item Ten: Guerrilla Economics
Conclusion
PART SIX: CHINESE METAPHYSICS AND WEALTH
Item One: Taking One's Fortune to the Afterlife
Item Two: The Greedy Want Money, Not True Knowledge
Item Three: Wishing for an Early Grave
Item Four: Yuan
Item Five: Restraining Enemies
Item Six: Never Reject Money
Conclusion
A PARTING GIFT TO READERS: Hunting for Treasure in Old Houses
EPILOGUE
INDEX
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